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A cultural match with our clients makes the relationship lasting and profound.
It’s of utmost importance for us that culture is aligned.
Julie Caesar famously said. “If you want it done, then go. And if not, then send.”
Julius Caesar’s intended meaning is that to ensure the proper execution of a task, one must undertake it themselves. As the principal, one assumes ownership and subsequently exhibits a vested interest in performing the job to the best of their ability. In contrast, when acting as an agent, one operates on behalf of another and may not prioritize the task’s quality. As a result, their efforts may not reflect optimal outcomes for the principal’s assets. As seen times and times again in this industry.
In smaller organizations, individuals often perceive themselves as principals, leading to increased performance. The transformation of an individual from an agent to a principal can be achieved by aligning their compensation with the value they bring to the organization, thus reducing their tendency towards agent-like behavior.
This problem is central to our operational philosophy: we believe in compensating our small team based on the value provided to our clients. The value brought to our clients ultimately translates to the value generated for Ceads Digital due to our performance fee setup towards clients and employees.
Ultimately trickling down to incentives that are aligned and principal-like behavior.
Client retention is one of our number one priorities. We believe that client retention is directly correlated with the level of our services, communication, culture and results. Therefore it’s an essential metric.
At Ceads, we embrace the lean thinking philosophy and implement it in our culture to ensure that we’re always delivering value to our clients. Lean thinking is a powerful philosophy that emphasizes continuous improvement of processes to maximize value for our clients.
One of the key benefits of lean thinking for us is better communication with our clients. Streamlining our processes frees up time for our employees to focus on communicating with clients. This leads to clearer, more concise communication that is better tailored to the client’s needs. With better communication, we can better understand our client’s goals and create marketing campaigns aligned with their objectives.
Another benefit of lean thinking is that it also frees up employees’ time to focus on more strategy and creativity. By identifying areas of waste and inefficiency and eliminating unnecessary tasks, we free up time for our employees to focus on exactly that – the actual ROI work. This leads to better results for clients and higher job satisfaction for employees.
By continually improving our services through data and feedback from clients, we develop a results-driven approach that is better aligned with their objectives. This leads to better results, higher client satisfaction, and increased client retention. We are committed to delivering value to our clients and using lean thinking to continually improve our services.
Our clients pay us for provided value – Nothing else.
When we venture into a new partnership, we ensure that our ethos behind the partnership is aligned with the prospect. We don’t just bet on the horse. We also bet on the jockey – the operating force in the company. In the end, it’s the owner, that we’re working with.
We don’t measure ourselves in the number of employees. We measure ourselves in the quality of the team. Our philosophy behind the team has never been to have the largest possible workforce. The philosophy has been to cultivate the best talent to generate the highest output possible per employee – an eternal strive for excellence. A key part of our culture.
We act fast, communicate thoroughly, and earn our stripes by delivering the best possible results.
The culmination has been a small but extremely agile team. A team where every individual provides the output of 3 backed with the knowledge of ‘best practice’. A team where individual responsibility is given and fulfillment of that is honored.
That also means we only work with a limited number of clients on hand. We scale with our clients – not the number of clients. We succeed as a team when our clients succeed.
That’s our basic team philosophy.